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ITE Establishes New “Mobility as a Service” Institute Initiative

At its October meeting the ITE International Board of Direction (IBOD) established a new Institute Initiative. Following a presentation and discussion of emerging issues led by ITE Coordinating Council Chair Russell Brownlee and Vice Chair Eric Rensel, the IBOD advanced a Mobility as a Service (MaaS) initiative to complement the existing Institute Initiatives on Vision Zero, Smart Communities, Connected and Automated Vehicles, and Transportation and Health.

This new MaaS initiative will bring increased attention from ITE’s technical councils and committees with regard to the opportunities and challenges created by the wide-range of transportation options now available, particularly in metropolitan areas. The proliferation of ride-hailing, bike sharing, and most recently, electric scooters have expanded the availability of transportation choices and are addressing some of the first-mile and last-mile issues with traditional transit. They have the potential to impact housing and car ownership decisions and can provide new travel options for the young, the old, and the disabled.

These new mobility options are also creating new challenges for cities. Demand for curbspace has increased, safety concerns with regard to pick-ups and drop-offs are growing along with scooter injuries, and sidewalk congestion and accessibility concerns are on the rise as demands for bike and scooter storage increase. Early studies of ride-hailing services have suggested that they may increase congestion.

As a community of transportation professionals, the IBOD felt it was critical for ITE to increase its efforts to enhance the awareness and knowledge of its members on MaaS issues and to begin to develop new products and solutions. Planning for, designing, and operating the transportation network to integrate MaaS services and maximize its benefits will be essential.

Incoming ITE President Bruce Belmore will be establishing a new MaaS Steering Committee with representation from a diverse set of industry representatives to identify an action agenda for this new Institute Initiative. Individuals or organizations interested in being part of this effort should contact Jeff Lindley, ITE Chief Technical Officer, at

An early ITE product in this space was the recently released, Curbside Management Practitioners Guide, developed by the Complete Streets Council, which provides guidance on emerging practices for curbspace allocation policy and implementation, based primarily on the outcomes of tested strategies. It provides a framework and toolbox for analyzing and optimizing curbspace in this time of change. It is available as a free download at

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